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Since the Geek Love Kickstarter funded and closed, I’ve been fielding a lot of questions from excited creative people about crowdfunding. How do I make my Kickstarter successful? How do you get backers to support you? Give me your secret? Why is my project failing?

All of the questions — combined with my own learning process during the Geek Love campaign — made me realize that crowdfunding is a huge opportunity for many people, but it’s also a mysterious process that is easy to do poorly. After all, more than 50 percent of Kickstarter projects fail to fund.

That isn’t to say I didn’t make mistakes — in fact, I made a lot of them. It was my first try at crowdfunding, and I wasn’t anticipating the success or the amount of required work. Thankfully, I had a good team. I was also lucky enough to be working alongside Monte Cook on his Numenera Kickstarter, which allowed us to share insights and create strategies during the process.

Now that our Kickstarters are finished, it seemed like a good time to try and offer insight to all of the people out there who have great ideas and great products, but don’t know  how to succeed at crowdfunding.

So we created Kicking It: Successful Crowdfunding. In it, we talk about our own experiences, but mostly we share the insights we learned about:

  • Describing your product and project
  • Setting goals (and stretch goals)
  • Designing backer levels and rewards
  • Using social media and promotional opportunities wisely
  • Dealing with backers, both good and bad
  • Managing your time
  • Fulfilling rewards

There’s also a detailed walkthrough on setting up a Kickstarter campaign, a comparison of the various crowdfunding sites, and a resource list for other crowdfunding information sources.

Kicking It is available from Stone Box Press, in both a Kindle version and as a PDF. If you’re considering crowdfunding your product, I believe the book can save you a lot of grief while also helping make your campaign smoother and more successful. Crowdfunding is so much work (that’s one thing I’ve definitely learned) — don’t make it harder on yourself by not doing your research ahead of time.

Kiss kiss bang bang, s.

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